FROM V84 FALL PREVIEW 2013
PHOTOGRAPHY BENJAMIN ALEXANDER HUSEBY
FASHION JODIE BARNES
TEXT PATRIK SANDBERG
It’s quite surreal to be Aluna Francis and George Reid at the moment. “Being on Jools Holland was really bizarre,” Francis says of AlunaGeorge’s first TV performance. “It’s a program we’ve both watched so many times. Going to the Brit Awards, we felt like impostors! We should have been watching it on the telly!”
Since meeting in the days of Myspace and putting together their first tracks, Francis and Reid have been on a steady incline that has only accelerated with the release of the astonishingly sleek music video for “You Know You Like It.” Along the way they signed a major deal with Island Records and got their own VEVO account. The combination of Francis’s emotive R&B vocals and Reid’s sparse, angular production piqued the interest of the dark and experimental-leaning Tri Angle Records before the majors caught on—though their sound is reminiscent of something that was once considered mainstream on R&B radio, back in the ’90s.
“Internet culture has accelerated the rate at which music is heard, and I think the demand for an instant return has never been higher,” Reid says of the homogenization of radio now. “I guess some people can’t afford to take risks so much anymore.”
“Vocally I’ve been impressed by strong character,” explains Francis. “An experimental or passionate approach to singing, like Björk, PJ Harvey, or The Knife.” Further examples will no doubt come in the form of the London duo’s debut album, Body Music, out this month. “The singles are a good indication of what the album is sounding like,” Francis says. “We’ve worked really hard to make a sound that is ours for people to recognize.”