HOOD BY AIR S/S 2010

Originally published in September 2009 on Dazed Digital.

New York design duo says “Turn to Jesus or Burn in Hell” for their S/S 10 collection.

Downtown New York’s design duo HOOD BY AIR continues their narrative of dark futurism with their upcoming S/S 2010 collection, which will debut at New York fashion week on September 14th. On the heels of their “Banjee” collaboration with Hercules + Love Affair and their recent “Hood By Air Classics” interpretation of early ’90s sportswear, designers Shayne Oliver and Raul Lopez are taking a slashed apart and decidedly vampiric approach to their men’s silhouette. Preview their upcoming collection in this video below, filmed on location at Terence Koh’s A.S.S. Gallery, in which RED models Dean & Jamil genuflect in oversized fringe, slashed jackets, crucifix hardware from FAUX/REAL, and tanks bearing an apocalyptic admonition: “TURN to Jesus or BURN in Hell.”

www.hoodbyair.com